Site Structure: Part 2


As I’ve mentioned in my previous post, the goal of my blog is to use primary and secondary sales of both Nike/Jordan and Adidas to determine who will win consumers’ hearts in coming years.

Users can access content on my site in various ways to allow them to find what they need in whatever way is most natural for them. Obviously they can search if they know exactly what they are looking for, and results will be returned by relevancy.

If a user is not completely sure what they are looking on on my site, I have offered all three forms of site structure within my site to help them easily find what they are looking for.

  1. Sequences – If you navigate to the homepage of my site, you can see that posts are in order by most recent first. This is sequential. Similarly, at the bottom of each of my posts, a banner appears to take the user to the previous post. In this way, users can view posts in a chronological order.
  2. Hierarchies – My blog contains hierarchical structure within its navigation menus. This is for users looking to browse through different topics at their leisure. If a user navigates through the menu, they will see a dropdown that presents the different categories of blog posts. They are shown the option to view by month (chronologically) but also they are able to drill into the specific categories such as Nike vs. Adidas, Secondary Market, etc. Because I have users can find posts in multiple categories (topics, months) I would consider it to be polyhierarchical. I believe the breadth and depth are balanced at this time as there are not many posts, but in the future I may face difficulties if I continue to write posts more frequently.
  3. Web – Last but not least, users can navigate to posts within my posts. This does not exist on all posts, but if the opportunity arises I like related posts to one another so that if a user is reading one post, they can read the post that is related to it but not necessarily directly before or after it.

Below is a rough diagram of my site structure. Note that the homepage should also be connected to the stories themselves as they appear on the page in chronological order, I just did not connect them for to ease of viewing. As you can see, there is a web between the articles themselves, as well as a hierarchy within the category down to the articles. Finally, each of the articles are displayed in a sequence on the homepage.

Screen Shot 2018-05-14 at 5.31.09 PM

I have chosen to do it in this manner as I believe it is important to allow users to navigate in the way that feels most natural to them – whether that be via search, clicking through links and browsing, or using menu/top down navigation.

This leads me to my organization scheme, which I believe is primarily topical. It is topical in the sense that users are able to navigate to different articles based on their topic through the persistent menu at the top of the page.

Now, how will I apply a structure to my final project?

The structure of my project will most likely be a web as I am connecting different data from many different sources, yet they all have some common factor. I will then be piecing it together to draw conclusions and complete an analysis of the sneaker industry. In some ways it may also be sequential as I will be looking at data year over year, so the data from those sets will be sequential. In my next blog, I will illustrate this with an ER diagram.





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